Modern multi-story apartment buildings with glass balconies along a tree-lined street in an urban setting.
A man with dreadlocks wearing a dark suit and blue tie, standing indoors near a window with sunlight.

Marketing Automation & CRM Specialist.

Los Angeles, CA

2+ years of Marketing Automation and CRM Specialist experience in the business and real estate industries, including hands-on experience with Prosperon Realty, delivering measurable results through data-driven marketing strategies. Proven ability to design and optimize automated workflows, manage CRM systems, and improve lead conversion through targeted campaigns. Highly skilled at leveraging marketing technology stacks, data analysis, lead lifecycle management, and audience segmentation to drive engagement and revenue growth. Experienced in executing and analyzing multi-channel campaigns across email, social media, and digital platforms to maximize performance and ROI.

Currently

Prosperon Realty

Marketing Automation & CRM Specialist

Full Time | March 2024-Present

I managed the CRM system and developed automated marketing campaigns to improve lead generation, client engagement, and conversion rates. I built email workflows and client nurturing sequences, segmented audiences for targeted messaging, and tracked campaign performance using key metrics. I worked closely with agents and leadership to align marketing strategies with business goals and maintain a strong, consistent brand presence.

Logo for Prosperon Real Estate featuring three houses and the tagline 'Together, We Can All Prosper'.
Professional certificate from Coursera for Justin Staunton in Microsoft Account Manager with Generative AI, awarded on May 4, 2026, with logos of Coursera and Microsoft.
Microsoft course certificate awarded to Justin Staunton for completing Data-Driven Decision Making in Account Management through Coursera, signed by Marni Baker-Steian, Chief Content Officer.
Microsoft course completion certificate awarded to Justin Staunton for Advanced Customer Relationship Management, issued by Coursera, dated April 29, 2026.
Course certificate from Meta and Coursera awarded to Justin Staunton for completing Introduction to Social Media Marketing, dated April 28, 2026.
Microsoft course certificate awarded to Justin Staunton for completing 'Strategic PM using GenAI for Account Managers' through Coursera, dated May 4, 2026.
Microsoft course certificate awarded to Justin Staunton for completing Foundations of Account Management through Coursera, signed by Marni Baker-Steiner.
Meta course certificate for Justin Staunton in Social Media Management issued through Coursera, signed by Anke Audenaert.
Microsoft course certificate awarded to Justin Staunton on May 4, 2026, for completing a course on Negotiation and Ethical Practices in Account Management through Coursera, signed by Marni Baker-Stein, Chief Content Officer.
Certification certificate for Email Marketing Software from HubSpot Academy awarded to Justin Staunton, signed by CEO Yamini Rangan, valid from April 28, 2026 to May 28, 2027.
HubSpot Marketing Hub Software Certification certificate awarded to Justin Staunton, signed by CEO Yamini Rangan, valid from April 27, 2026, to May 27, 2027, with HubSpot Academy logo at the bottom.
Certificate titled 'Sales Enablement Certified' awarded to Justin Staunton by HubSpot Academy, signed by CEO Yamini Rangan, valid from April 26, 2026, to May 25, 2028.
Certification of completion from HubSpot Academy awarded to Justin Stauntown, signed by CEO Yamini Rangan, valid from April 27, 2026 to May 27, 2027.
Digital Advertising Certified certificate issued to Justin Staunton by HubSpot Academy, signed by CEO Yamini Rangan, valid from April 26, 2026, to May 26, 2027.
Email marketing certification from HubSpot Academy awarded to Justin Staunton, signed by CEO Yamini Rangan.
A man with long dreadlocks, wearing a gray suit and tie, sitting in an office chair at a desk with a computer and potted plants in the background.

About Me

I am a results-driven Marketing Automation and CRM Specialist with a bachelor’s degree in business management from Virginia State University. My academic foundation, combined with hands-on professional experience, has equipped me with a strong understanding of business strategy, customer engagement, and data-driven decision-making.

During my time at Prosperon Realty, I led the development and execution of automated marketing systems designed to optimize lead generation, client nurturing, and conversion performance. I managed CRM operations, built targeted email workflows, and leveraged customer data to create personalized marketing strategies that improved efficiency and strengthened client relationships.

I have earned multiple industry-recognized certifications from organizations including Microsoft, HubSpot, Google, and Meta, with a focus on account management, data-driven decision-making, digital marketing, CRM systems, and marketing automation. These certifications reflect my commitment to staying current with evolving technologies and best practices in marketing and customer experience.

Originally from Upper Marlboro, Maryland, I bring a disciplined, growth-oriented mindset and a strong attention to detail in every project I take on. I am passionate about using technology and strategy to drive measurable business results and create meaningful customer connections.

What I do

(and do well!)

  • Platform Expertise:
    HubSpot Marketing Hub, Salesforce Marketing Cloud, ActiveCampaign, Zapier

    Automation Strategy:
    Lead nurturing workflows, drip campaigns, trigger-based automation, customer journey mapping

    Metrics & Optimization:
    Open rates, click-through rates (CTR), conversion rates, workflow performance optimization, A/B testing

  • Platform Expertise:
    HubSpot CRM, Salesforce, Microsoft Dynamics 365

    Data Management:
    Lead tracking, pipeline management, contact segmentation, data hygiene, lifecycle stage mapping

    Metrics & Optimization:
    Lead conversion rates, pipeline velocity, sales funnel performance, retention tracking

  • Platform Expertise:
    Mailchimp, HubSpot Email Marketing, ActiveCampaign

    Campaign Development:
    Newsletter campaigns, automated sequences, personalization strategies, audience segmentation

    Metrics & Optimization:
    Open rate, CTR, bounce rate, unsubscribe rate, email ROI optimization

  • Platform Expertise:
    Google Analytics 4, HubSpot Reporting, Tableau, Microsoft Excel

    Data Visualization:
    Custom dashboards, performance reports, campaign analytics, executive reporting decks

    Metrics & Optimization:
    Website traffic analysis, campaign attribution, conversion tracking, actionable insights

  • Platform Expertise:
    LinkedIn Campaign Manager, Meta Ads Manager, Hootsuite

    Campaign Strategy:
    Paid social campaigns, organic growth strategies, audience targeting, content scheduling

    Metrics & Optimization:
    Engagement rate, impressions, cost-per-click (CPC), cost-per-lead (CPL), ROI tracking

  • Platform Expertise:
    HubSpot, Salesforce, Google Analytics

    Segmentation Strategy:
    Behavioral segmentation, demographic targeting, buyer personas, customer journey alignment

    Metrics & Optimization:
    Engagement rates by segment, personalization performance, lead quality, conversion improvements